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So far we've helped raise £10,825,021 for UK charities

About us

Our mission is to become the market leader and industry standard for innovative charity fundraising in the UK

Our story

Give as you Live Instore was launched in 2016 to provide an easy way to raise free funds for charity just by shopping in-store.

We've come a long way since then, working with thousands of charities, fundraisers and stores to raise valuable funds and make a real difference.

Give as you Live Instore is just one of the products we offer. Since 2005, UK charities and fundraisers alike have benefitted from direct donations, fundraising pages, a search engine, and gift cards.

Our vision is to set the industry standard for innovative charity fundraising in the UK. This vision is backed by our board and shareholders, which includes distinguished individuals from the charity and business worlds, such as our chairman Geoff Squire, OBE.